Symbols are a powerful way to condense and translate ideas at scale — at Arweave we represent the idea of truly permanent censorship-resistant storage technology, and today, we are excited to marry the two. Before we introduce you to the seal of permanence, let’s first quickly recall an anecdote from the early days of PC adoption.
The early 1990’s was a period of mass computer adoption by consumers worldwide. It was the first time that PCs were being purchased by a general ‘household’ consumer rather than computer-native programmers and developers, a relatively small community which had so far formed the bulk of PC demand. In such a transformative atmosphere, computer manufacturers using Intel processors almost universally adopt the ‘Intel Inside’ logo for display on their PC products. Why?
There were two primary reasons:
- As the PC-market entered widespread adoption, it helped lay consumers make purchasing decisions based on quality assurances of a reliable product rather than having to learn the technical geekspeak that plagued computer sales of the time.
- The logo showed their existing customers that they cared deeply about the integrity and quality of their product and its components.
Discerning customers in-turn rewarded these PC brands with their business and loyalty.
A Gold Standard for Decentralized Storage
The Arweave permanent storage protocol has become well-known in the NFT and digital art communities for being a decentralized and immutable permanent store for media, NFT and permaweb apps. Further, Arweave was lauded by Sotheby’s as ‘the most robust decentralized storage solution’ and has been adopted by seminal projects in this space such as BT’s Genesis.json and Jay Z’s Heir to the Throne NFT.
When users click on a link that points to data stored on Arweave, whether it is media, an archived webpage, or a permaweb application, it just works. Any information or service stored on Arweave gives strong guarantees to the user that the content or application they are accessing will never change. That means if they come back to access it a year, or five, or even a hundred years from now, the data or service will exist and crucially, exist in its current form.
Despite the prominence and growing adoption of web3 today, new entrants and lay consumers of digital art and decentralized applications have no easy way to ensure the constancy and integrity of the services and media they consume. Moreover, as web3 enters this new phase of mass consumer adoption, it is critical that we effectively communicate the benefits of decentralized networks without overwhelming users.
Seal of Permanence
This is why today we are releasing a new visual language that will allow developers and organisations using Arweave to easily portray to their users that their data or service is stored securely and permanently on Arweave. This is a powerful way to communicate the ideals of decentralized storage to consumers who may not necessarily be familiar with the immutability and integrity guarantees of blockchain technology.
Here are the logos, in both dark and light versions (for use with contrasting backgrounds).
If you’re a builder using Arweave for storage of any of your files or applications, we encourage you to use this seal within your application or website to communicate its permanence. The assets are available for download here — this also includes a placement guide for how to include these logos in your products and applications.
Join existing applications like decentralized blogging platform and Solana Riptide winner Wordcel Club, web3 native DAO-community platform Metaforo and music NFT marketplace Releap in using this seal.