Arweave Releases a Seal Of Permanence

Inside Intel

The early 1990’s was a period of mass computer adoption by consumers worldwide. It was the first time that PCs were being purchased by a general ‘household’ consumer rather than computer-native programmers and developers, a relatively small community which had so far formed the bulk of PC demand. In such a transformative atmosphere, computer manufacturers using Intel processors almost universally adopt the ‘Intel Inside’ logo for display on their PC products. Why?

  • As the PC-market entered widespread adoption, it helped lay consumers make purchasing decisions based on quality assurances of a reliable product rather than having to learn the technical geekspeak that plagued computer sales of the time.
  • The logo showed their existing customers that they cared deeply about the integrity and quality of their product and its components.

A Gold Standard for Decentralized Storage

The Arweave permanent storage protocol has become well-known in the NFT and digital art communities for being a decentralized and immutable permanent store for media, NFT and permaweb apps. Further, Arweave was lauded by Sotheby’s as ‘the most robust decentralized storage solution’ and has been adopted by seminal projects in this space such as BT’s Genesis.json and Jay Z’s Heir to the Throne NFT.

Seal of Permanence

This is why today we are releasing a new visual language that will allow developers and organisations using Arweave to easily portray to their users that their data or service is stored securely and permanently on Arweave. This is a powerful way to communicate the ideals of decentralized storage to consumers who may not necessarily be familiar with the immutability and integrity guarantees of blockchain technology.

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The Arweave Project

The Arweave Project

A novel data storage blockchain protocol enabling a permanent serverless web and creating truly permanent data storage for the first time.